Mosaic Marketing uses a multi-faceted approach to deliver results – from the tiniest detail to the big picture

Category: Blog

Is Facebook worth it?

Is Facebook still worth it?  Facebook has been causing a lot of headaches to marketers with their recent algorithm update, and it’s being widely observed that Facebook usage is on the decline. These observations are not wrong.  According to Edison Research Infinite Dial Report, Facebook usage has gone down...

Everybody likes to buy. Nobody likes to be sold to.

  This is one of my favourite quotes related to marketing, because it’s so true. Retail therapy is a thing.  And for good reason.  People like to shop.  They like to buy products and services that make them feel good and make their lives easier.  But have you ever...

How to re-purpose content across various social media platforms

Many people ask “How do I post the same content on Facebook, Twitter and LinkedIn?”   My gut answer?  Don’t!   Every platform has a unique voice. It might be faster to post simultaneously to each platform, but your posts will resonate and engage with people if you use...

Red Bull’s Ridiculously Amazing Creative Marketing Strategy

Red Bull’s Marketing Strategy is highly coveted and highly secretive.  Why?  Because it resonates!    Why?  Their strategy is not about the product… at all!   Look on their social pages and you won’t see one product promotion post. Now look at their website… sports news, stories and events....

Branding VS. Marketing and Finding Your Story

Is there a difference between branding and marketing? In some ways, it’s a very definite yes. Similar to the difference between a soul and a body. There are differences but they are both needed and blend together to form a living being. Such is the story with your brand...

Sometimes the best marketing breaks all the rules

Let’s say you are opening a bar in New York City.  It’s a pretty crowded market.  Traditional marketing-think would say to be centrally located, well-signed, amazing website, have a strong social media presence, do some advertising to get started… perhaps? Now, picture this. You walk into a Hot Dog...

The Start of Something Beautiful

Hi Everyone!  I’m Naomi and I’m the face behind Mosaic Marketing.  I started Mosaic Marketing in January, and am uber-excited to say we have hit the ground running!  In the short time we’ve been in business, we have had the privilege of working with some really fabulous clients in...
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